CUET UG Business Studies Syllabus 2025: Syllabus, Pattern and Preparation Tips

CUET UG Business Studies Exam 2025

The CUET UG Business Studies Exam assesses a candidate’s understanding of business concepts, principles, and management practices. It covers topics from Class 12 NCERT syllabus, making it crucial for students preparing for undergraduate admissions in business-related courses like BBA, B.Com, and Management programs.

CUET UG Business Studies Exam Overview

• Exam Name: CUET UG (Common University Entrance Test - Undergraduate)
• Subject: Business Studies
• Conducting Body: National Testing Agency (NTA)
• Mode of Exam: Computer-Based Test (CBT)
• Medium: English & other regional languages
• Duration:60 minutes
• Type of Questions: Multiple Choice Questions (MCQs)
• Total Marks: 250 marks

CUET UG Business Studies Syllabus 2025

The syllabus is based on Class 12 NCERT Business Studies topics and is divided into following units:

Unit I: Nature and Significance of Management

• Management – concept, objectives, importance.

• Nature of management; Management as Science, Art, Profession.

• Levels of management – top, middle supervisory (First level).

• Management functions – planning, organising, staffing, directing and controlling.

• Coordination – nature and importance.

Unit II: Principles of Management

• Principles of Management – meaning, nature and significance.

• Fayol’s principles of management.

• Taylor’s Scientific Management – Principles and Techniques.

Unit III: Business Environment

• Business Environment – meaning and importance.

• Dimensions of Business Environment – Economic, Social, Technological, Political and Legal.

Unit IV: Planning

• Meaning, features, importance, limitations.

• Planning process.

• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.

Unit V: Organising

• Meaning and importance.

• Steps in the process of organising.

• Structure of organization – functional, and divisional.

• Formal and informal organisation.

• Delegation: meaning elements and importance.

• Decentralization: meaning and importance.

• Difference between delegation and decentralisation.

Unit VI: Staffing

• Meaning, need and importance of staffing.

• Staffing as a part of Human Resources Management.

• Steps in staffing process.

• Recruitment – meaning and sources.

• Selection – meaning and process.

• Training and Development – meaning, need, methods – on the job and off the job methods of training.

Unit VII: Directing

• Meaning, importance and principles.

• Elements of Direction:

– Supervision – meaning and importance

– Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non- financial incentives.

– Leadership – meaning, importance;

– Communication – meaning and importance, formal and informal communication; barriers to effective communication.

Unit VIII: Controlling

• Meaning and importance.

• Relationship between planning and controlling.

• Steps in the process of control.

Unit IX: Business Finance

• Business finance – meaning, role, objectives of financial management.

• Financial planning – meaning and importance.

• Capital Structure – meaning and factors.

• Fixed and Working Capital – meaning and factors affecting their requirements.

Unit X: Marketing

• Marketing – meaning, functions, role.

• Distinction between marketing and selling.

• Marketing mix – concept and elements:

– Product – nature, classification, branding, labeling and packaging

– Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining choice of channels.

– Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.

– Price: factors influencing pricing.

Unit XI: Consumer Protection

• Importance of consumer protection.

• Consumer rights.

• Consumer responsibilities.

• Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to Consumer protection Act.

• Role of consumer organizations and NGOs.

Unit XII: Entrepreneurship Development

• Concept, Functions and Need.

• Entrepreneurship Characteristics and Competencies.

• Process of Entrepreneurship Development.

• Entrepreneurial Values, Attitudes and Motivation – Meaning and Concept.