CUET UG Mass Media Previous Year Question Paper 2024: Previous Years Question Papers with Answers

What is CUET UG Mass Media Exam?

The CUET UG Mass Media and Communication Exam is a domain-specific paper under the Common University Entrance Test (CUET) UG, conducted by the National Testing Agency (NTA).

• It is meant for students who wish to pursue undergraduate degrees in Mass Communication, Journalism, Media Studies, and related fields.
• The exam tests knowledge about media, communication theories, the role of media in society, media ethics, and the basics of journalism.
• It helps universities assess whether a student has the right aptitude and understanding to study Mass Media at a professional level.

CUET UG Mass Media Exam Pattern (2024)

CUET UG Mass Media Exam Analysis 2024

• Exam Date: May 24, 2024
• Overall Difficulty Level: Easy to Moderate

Key Observations:

• Question Style:
• Mostly direct questions from NCERT-based content.
• Some application-based questions related to real-life media scenarios (like media ethics, communication models, impact of mass media).
• Topics Covered:
• Evolution of Media
• Communication Models (Shannon and Weaver, Berlo's Model, etc.)
• Media Ethics and Laws
• Role of Media in Democracy
• Advertising and Public Relations Basics
• Type of Questions:
• MCQs from theoretical knowledge.
• Some match-the-following and assertion-reason types.
• Student Feedback:
• Most students found the paper time-manageable.
• Some reported tricky case-study-based questions.
• No surprising questions; all were within syllabus.

Conclusion:

• If you had good conceptual clarity and followed basic media textbooks (like NCERT + reference books), the exam felt smooth.
• Scoring 160+ out of 200 was very possible for well-prepared students.
• Overall, good attempt if you could answer 32–36 questions correctly.

CUET UG Mass Media Previous Year Question Paper 2024

Q.1 An advertisement, message, or public communication regarding economic, political, or social issues is called:

(1) Comparative advertising

(2) Advocacy

(3) Informational advertising

(4) Competitive advertising

Ans-(2) Advocacy

Q.2 Which of these statements characterise media literacy:

(A) It is the ability to evaluate news sources

(B) It builds essential skills of inquiry and self-expression

(C) It helps in understanding the role of media in society

(D) It is the proficiency in various film editing software’s

Choose the correct answer from the options given below:

(1) (A), (B) and (C) only

(2) (B), (C) and (D) only

(3) (A), (C) and (D) only

(4) (A), (B) and (D) only

Ans- (1) (A), (B) and (C) only

Q.3 Identify the right order of the process of communication:

(A) Feedback

(B) Message

(C) Sender

(D) Receiver

Choose the correct answer from the options given below:

(1) (A), (B), (C), (D)

(2) (A), (C), (B), (D)

(3) (B), (A), (D), (C)

(4) (C), (B), (D), (A)

Ans-(4) (C), (B), (D), (A)

Q.4 Who is the CEO of the AI start-up, OpenAI?

(1) Arvind Srinivas

(2) Elon Musk

(3) Sam Altman

(4) Sundar Pichai

Ans- (3) Sam Altman

Q.5 Who among these is known as the ’Father of Advertising’?

(1) Walter Cronkite

(2) Paul Samuelson

(3) David Ogilvy

(4) Edward Debono

Ans- (3) David Ogilvy

Q.6 Match List-I with List-II:

List-I (Television Channel)

(A) Doordarshan

(B) Aaj Tak

(C) BBC

(D) Sony

List-II (Type)

(I) International

(II) Conglomerate

(III) Government

(IV) Private

Choose the correct answer from the options given below:

(1) (A)-(II), (B)-(I), (C)-(IV), (D)-(III)

(2) (A)-(III), (B)-(II), (C)-(I), (D)-(IV)

(3) (A)-(I), (B)-(II), (C)-(III), (D)-(IV)

(4) (A)-(III), (B)-(IV), (C)-(I), (D)-(II)

Ans- (2) (A)-(III), (B)-(II), (C)-(I), (D)-(IV)

Q.7 Match List-I with List-II:

Choose the correct answer from the options given below:

(1) (A)-(I), (B)-(II), (C)-(III), (D)-(IV)

(2) (A)-(I), (B)-(III), (C)-(IV), (D)-(II)

(3) (A)-(I), (B)-(II), (C)-(IV), (D)-(III)

(4) (A)-(III), (B)-(IV), (C)-(I), (D)-(II)

Ans-(1) (A)-(I), (B)-(II), (C)-(III), (D)-(IV)

Q.8 Who among these was the director of the film, ’Do Bheegha Zameen’?

(1) Mrinal Sen

(2) Ritwik Ghatak

(3) Bimal Roy

(4) P. C. Barua

Ans- (3) Bimal Roy

Q.9 When is the communication process considered complete?

(1) When the sender transmits the message

(2) When the message enters the channel

(3) When the message leaves the channel

(4) When the receiver understands the message

Ans- (4) When the receiver understands the message

Q.10 Who among these is the editor of ’The Indian Express’ newspaper?

(1) Jaideep Bose

(2) Shekhar Gupta

(3) Raj Kamal Jha

(4) Sanjay Gupta

Ans- (2) Shekhar Gupta

Q.11 A ‘stereotype’ is:

(1) A printing technique

(2) A type of a mass media

(3) Forming beliefs about a certain group

(4) To insult someone

Ans- (3) Forming beliefs about a certain group

Q.12 Who directed the movie, 'Manthan'?

(1) Satyajit Ray

(2) Shyam Benegal

(3) K. Asif

(4) Govind Nihalani

Ans- (2) Shyam Benegal

Q.13 USP stands for:

(1) Unique Sales Product

(2) Unique Sell Product

(3) Unique Selling Point

(4) Unique Sales Promotion

Ans- (3) Unique Selling Point

Q.14 Which of these is also known as 'Speciality advertising'?

(1) Covert Advertising

(2) Merchandise

(3) Celebrity Endorsement

(4) Institutional Advertising

Ans- (2) Merchandise

Q.15 Match List-I with List-II:

List-I (Contribution) (A) Filmmaker

(B) Author

(C) Invented Phonograph

(D) Economist

List-II (Personality)

(I) V. S. Naipaul

(II) Amartya Sen

(III) Majid Majidi

(IV) Thomas Edison

Choose the correct answer from the options given below:

(1) (A)-(IV), (B)-(II), (C)-(III), (D)-(I)

(2) (A)-(I), (B)-(III), (C)-(IV), (D)-(II)

(3) (A)-(III), (B)-(II), (C)-(I), (D)-(IV)

(4) (A)-(III), (B)-(I), (C)-(IV), (D)-(II)

Ans- (4) (A)-(III), (B)-(I), (C)-(IV), (D)-(II)

Q.16 Arrange these steps of pre-shooting stage in correct order:

(A) Casting actors

(B) Acquiring finance

(C) Writing a script

(D) Planning a time schedule

Choose the correct answer from the options given below:

(1) (A), (B), (C), (D)

(2) (C), (B), (A), (D)

(3) (B), (A), (D), (C)

(4) (B), (C), (A), (D)

Ans- (2) (C), (B), (A), (D)

Q.17 Match List-I with List-II:

List-I (Social Media Platform)

(A) X (Twitter)

(B) Snapchat

(C) LinkedIn

(D) Instagram

List-II (Features)

(I) Professional networking

(II) Reels

(III) Microblogging

(IV) Picture sharing

Choose the correct answer from the options given below:

(1) (A)-(I), (B)-(II), (C)-(III), (D)-(IV)

(2) (A)-(I), (B)-(III), (C)-(II), (D)-(IV)

(3) (A)-(I), (B)-(II), (C)-(IV), (D)-(III)

(4) (A)-(III), (B)-(IV), (C)-(I), (D)-(II)

Ans- (4) (A)-(III), (B)-(IV), (C)-(I), (D)-(II)

Q.18 Arrange these movies chronologically, according to their release year:

(A) Neecha Nagar

(B) Alam Ara

(C) Ardh Satya

(D) Bandit Queen

Choose the correct answer from the options given below:

(1) (A), (B), (C), (D)

(2) (C), (B), (A), (D)

(3) (B), (A), (D), (C)

(4) (B), (A), (C), (D)

Ans- (4) (B), (A), (C), (D)

Q.19 Communication with oneself is called:

(1) Intrapersonal Communication

(2) Interpersonal Communication

(3) Group Communication

(4) Mass Communication

Ans- (1) Intrapersonal Communication

Q.20 Identify the correct order of pages in a daily newspaper:

(A) Sports Page

(B) Op-ed Page

(C) City Page

(D) Editorial Page

Choose the correct answer from the options given below:

(1) (A), (B), (C), (D)

(2) (A), (C), (B), (D)

(3) (B), (A), (D), (C)

(4) (C), (D), (B), (A)

Ans- (4) (C), (D), (B), (A)

Q.21 Which of the following media is non-linear?

(1) Print media

(2) Radio

(3) Television

(4) Social media

Ans- (4) Social media

Q.22 Which of the following shot is suitable to capture emotions and facial expressions in detail?

(1) Close-up shot

(2) Long shot

(3) Wide shot

(4) Mid shot

Ans- (1) Close-up shot

Q.23 Advertisement of a Tour and Travel agency, whose target audience is young adults, shall use which form of media to catch maximum eyeballs?

(1) Newspaper

(2) Radio

(3) Periodicals

(4) Social media

Ans- (4) Social media

Q.24 What is Cooperative Advertising?

(A) Establishing a relationship between a product and its potential consumers

(B) Generating and transmitting short and precise messages regarding a cause or a problem

(C) A system that allows two parties to share advertising costs

(D) Advertising that compares one brand directly or indirectly with one or more competing brands

Which of the options given above is correct:

(1) (A) and (D) only

(2) (B) and (C) only

(3) (C) only

(4) (C) and (D) only

Ans- (3) (C) only

Q.25 While writing a radio script, what should be kept in mind?

(A) Write simple sentences

(B) Understand the subject and primary audience

(C) Know the intended duration

(D) Use literary words

Which of the options given above is correct:

(1) (A), (B), and (C) only

(2) (A), (B), and (D) only

(3) (B), (C), and (D) only

(4) (A), (C), and (D) only

Ans- (1) (A), (B), and (C) only

Q.26 Which of the following is not considered an ethical journalism practice?

(1) Sting Operations

(2) Investigative Journalism

(3) Political Journalism

(4) Fashion Journalism

Ans- (1) Sting Operations

Q.27 What does cyber security protect?

(1) Traffic Violations

(2) Intellectual Property Rights

(3) Internet connected systems

(4) Verbal altercation

Ans- (3) Internet connected systems

Q.28 Which of the following is NOT a ‘netiquette’?

(1) Identification of oneself

(2) Stalking

(3) Appropriate language

(4) Taking care of other’s privacy

Ans- (2) Stalking

Q.29 Match List-I with List-II:

List-I (Content)

(A) Gender sensitisation programmes

(B) Cookery shows

(C) Comedy shows

(D) Sting operation

List-II (Genre)

(I) Sensational news

(II) Informative

(III) Entertaining

(IV) Educational

Choose the correct answer from the options given below:

(1) (A)-(I), (B)-(III), (C)-(II), (D)-(IV)

(2) (A)-(IV), (B)-(II), (C)-(III), (D)-(I)

(3) (A)-(III), (B)-(II), (C)-(I), (D)-(IV)

(4) (A)-(II), (B)-(IV), (C)-(I), (D)-(III)

Ans- (2) (A)-(IV), (B)-(II), (C)-(III), (D)-(I)

Q.30 Identify the correct sequence of following stages in an advertising campaign:

(A) Brief to the client

(B) Promotion

(C) Media Planning

(D) Research

Choose the correct answer from the options given below:

(1) (A), (B), (D), (C)

(2) (D), (A), (C), (B)

(3) (B), (A), (D), (C)

(4) (C), (D), (A), (B)

Ans- (2) (D), (A), (C), (B)

Q.31 What do you understand by the term TRP?

(1) Television Rating Points

(2) Traffic Rating Points

(3) Television Ranking Points

(4) Television Reference Purpose

Ans- (1) Television Rating Points

Q.32 Which among these is not a film genre?

(1) Eastern

(2) Action

(3) Western

(4) Drama

Ans- (1) Eastern

Q.33 Which of these characteristic(s) define journalism?

(1) Entertaining the audience

(2) Collecting, analysing, verifying, and presenting information

(3) Public service announcements

(4) Advocacy for business concerns

Ans- (2) Collecting, analysing, verifying, and presenting information

Q.34 A radio presenter should avoid the use of:

(1) Active voice

(2) Jargons

(3) Simple sentences

(4) Conversational language

Ans- (2) Jargons

Q.35 Identify the brand associated with this tagline - "JUST DO IT".

(1) Adidas

(2) Reebok

(3) Nike

(4) Puma

Ans- (3) Nike

Q.36 Radio broadcasting first started in which of the two cities of India?

(1) Delhi and Bombay

(2) Bombay and Calcutta

(3) Delhi and Calcutta

(4) Calcutta and Chennai

Ans- (2) Bombay and Calcutta

Q.37 A series of rough sketches which helps in visualising and organising camera treatment is called:

(1) Rough cut

(2) Call sheet

(3) Story board

(4) Recce

Ans- (3) Story board

Q.38 What does the term "public media" refer to?

(1) Privately owned

(2) Serving masses

(3) Individual expression

(4) Inaccessible

Ans- (2) Serving masses

Q.39 Which of these is an Indian News Agency?

(1) Reuters

(2) PTI

(3) AFP

(4) AP

Ans- (2) PTI

Q.40 Which among these is a news writing format?

(1) Inverted glass

(2) Cylindrical

(3) Inverted Pyramid

(4) Pyramid

Ans- (3) Inverted Pyramid

Read the passage and answer the question that follows:

Advertising Trends

Like most areas of marketing, advertising is changing rapidly. New forms of media available are blurring the distinction between different avenues. Convergence of different media is giving rise to an advertising convergence. The convergence of television and the internet opens many potential opportunities for marketers to target customers in ways not available with traditional television advertising. Even the print is merging into the web. However, these new media forms have limited reach as they are technology-intensive and not affordable for everyone. The Internet has become the new hub for the ICE age [Information, Communication, Entertainment]. Podcasting, Audio-Podcasting, Video-RSS Feeds, Networked Gaming—may offer themselves as major outlets for advertising in the near future. The game of old plus new goes on, and marketers must stay informed of new developments and understand how their customers are using these in ways that may offer advertising opportunities.

Q.41 What limitation is associated with using New Media?

(1) Limited reach

(2) Low production costs

(3) Less brand associations

(4) Low visual impact

Ans- (1) Limited reach

Read the passage and answer the question that follows:

Advertising Trends

Like most areas of marketing, advertising is changing rapidly. New forms of media available are blurring the distinction between different avenues. Convergence of different media is giving rise to an advertising convergence. The convergence of television and the internet opens many potential opportunities for marketers to target customers in ways not available with traditional television advertising. Even the print is merging into the web. However, these new media forms have limited reach as they are technology-intensive and not affordable for everyone. The Internet has become the new hub for the ICE age [Information, Communication, Entertainment]. Podcasting, Audio-Podcasting, Video-RSS Feeds, Networked Gaming—may offer themselves as major outlets for advertising in the near future. The game of old plus new goes on, and marketers must stay informed of new developments and understand how their customers are using these in ways that may offer advertising opportunities.

Q.42 What advertising trend is mentioned in the passage regarding digital convergence?

(1) Traditional media dominance

(2) Decreased reliance on the internet

(3) Convergence of television and internet

(4) RSS feeds

Ans- (3) Convergence of television and internet

Read the passage and answer the question that follows:

Advertising Trends

Like most areas of marketing, advertising is changing rapidly. New forms of media available are blurring the distinction between different avenues. Convergence of different media is giving rise to an advertising convergence. The convergence of television and the internet opens many potential opportunities for marketers to target customers in ways not available with traditional television advertising. Even the print is merging into the web. However, these new media forms have limited reach as they are technology-intensive and not affordable for everyone. The Internet has become the new hub for the ICE age [Information, Communication, Entertainment]. Podcasting, Audio-Podcasting, Video-RSS Feeds, Networked Gaming—may offer themselves as major outlets for advertising in the near future. The game of old plus new goes on, and marketers must stay informed of new developments and understand how their customers are using these in ways that may offer advertising opportunities.

Q.43 How does the passage describe the convergence of television and the Internet in advertising?

(1) Decreased costs

(2) More reach

(3) Market opportunities

(4) Traditional advertising dominance

Ans- (3) Market opportunities

Read the passage and answer the question that follows:

Advertising Trends

Like most areas of marketing, advertising is changing rapidly. New forms of media available are blurring the distinction between different avenues. Convergence of different media is giving rise to an advertising convergence. The convergence of television and the internet opens many potential opportunities for marketers to target customers in ways not available with traditional television advertising. Even the print is merging into the web. However, these new media forms have limited reach as they are technology-intensive and not affordable for everyone. The Internet has become the new hub for the ICE age [Information, Communication, Entertainment]. Podcasting, Audio-Podcasting, Video-RSS Feeds, Networked Gaming—may offer themselves as major outlets for advertising in the near future. The game of old plus new goes on, and marketers must stay informed of new developments and understand how their customers are using these in ways that may offer advertising opportunities.

Q.44 What does the passage predict as potential outlets for advertising in the future?

(1) Traditional media only

(2) Print and television

(3) Networked gaming

(4) OOH

Ans- (3) Networked gaming

Read the passage and answer the question that follows:

Advertising Trends

Like most areas of marketing, advertising is changing rapidly. New forms of media available are blurring the distinction between different avenues. Convergence of different media is giving rise to an advertising convergence. The convergence of television and the internet opens many potential opportunities for marketers to target customers in ways not available with traditional television advertising. Even the print is merging into the web. However, these new media forms have limited reach as they are technology-intensive and not affordable for everyone. The Internet has become the new hub for the ICE age [Information, Communication, Entertainment]. Podcasting, Audio-Podcasting, Video-RSS Feeds, Networked Gaming—may offer themselves as major outlets for advertising in the near future. The game of old plus new goes on, and marketers must stay informed of new developments and understand how their customers are using these in ways that may offer advertising opportunities.

Q.45 What is the Internet referred to as about Information, Communication, and Entertainment?

(1) Conventional media

(2) Hub for the ICE age

(3) Outdated medium

(4) Print media

Ans- (2) Hub for the ICE age

Read the passage and answer the question that follows:

Public Broadcasting in India

Public broadcasting has gone through multiple changes in India since the age of its inception. Radio broadcasting began here in the early 1920s. Later, in 1936, the All India Radio started its operation. Lionel Fielden was instrumental in developing the radio programming on AIR. Television broadcasting started in the late 1950s. Earlier, television was a part of AIR but by 1970, television centres were opened in the various parts of the country other than Delhi. In 1976, Doordarshan, which was working under All India Radio, became an independent and separate department. Between August 1975 and July 1976, an experiment called the Satellite Instructional Television Experiment (SITE) was conducted. Under this programme, the Indian government used the American satellite ATS-6 to broadcast educational programmes to several villages of six states in India. Community TV sets were distributed and educational programmes were broadcast. Entertainment was also a part of these programmes in the form of dance, music, drama, folk songs, etc. In the 1990s, television and radio were brought together under Prasar Bharati.

Q.46 When did the television centres open in the various parts of the country?

(1) 1960

(2) 1970

(3) 1975

(4) 1979

Ans- (2) 1970

Read the passage and answer the question that follows:

Public Broadcasting in India

Public broadcasting has gone through multiple changes in India since the age of its inception. Radio broadcasting began here in the early 1920s. Later, in 1936, the All India Radio started its operation. Lionel Fielden was instrumental in developing the radio programming on AIR. Television broadcasting started in the late 1950s. Earlier, television was a part of AIR but by 1970, television centres were opened in the various parts of the country other than Delhi. In 1976, Doordarshan, which was working under All India Radio, became an independent and separate department. Between August 1975 and July 1976, an experiment called the Satellite Instructional Television Experiment (SITE) was conducted. Under this programme, the Indian government used the American satellite ATS-6 to broadcast educational programmes to several villages of six states in India. Community TV sets were distributed and educational programmes were broadcast. Entertainment was also a part of these programmes in the form of dance, music, drama, folk songs, etc. In the 1990s, television and radio were brought together under Prasar Bharati.

Q.47 SITE stands for:

(1) Satellite Instructional Television Experiment

(2) Satellite Informational Television Experiment

(3) Satellite Instructional Television Exposure

(4) Satellite Instructional Television Examination

Ans- (1) Satellite Instructional Television Experiment

Q.48 Doordarshan became an independent and separate department in which year?

(1) 1974

(2) 1972

(3) 1976

(4) 1978

Ans- (3) 1976

Read the passage and answer the question that follows:

Public Broadcasting in India

Public broadcasting has gone through multiple changes in India since the age of its inception. Radio broadcasting began here in the early 1920s. Later, in 1936, the All India Radio started its operation. Lionel Fielden was instrumental in developing the radio programming on AIR. Television broadcasting started in the late 1950s. Earlier, television was a part of AIR but by 1970, television centres were opened in the various parts of the country other than Delhi. In 1976, Doordarshan, which was working under All India Radio, became an independent and separate department. Between August 1975 and July 1976, an experiment called the Satellite Instructional Television Experiment (SITE) was conducted. Under this programme, the Indian government used the American satellite ATS-6 to broadcast educational programmes to several villages of six states in India. Community TV sets were distributed and educational programmes were broadcast. Entertainment was also a part of these programmes in the form of dance, music, drama, folk songs, etc. In the 1990s, television and radio were brought together under Prasar Bharati.

Q.49 Which programmes were aired on community TV sets?

(1) Educational

(2) Horror

(3) Religious

(4) Comedy

Ans- (1) Educational

Read the passage and answer the question that follows:

Public Broadcasting in India

Public broadcasting has gone through multiple changes in India since the age of its inception. Radio broadcasting began here in early 1920s. Later, in 1936, the All India Radio started its operation. Lionel Fielden was instrumental in developing the radio programming on AIR. Television broadcasting started in the late 1950s. Earlier, television was a part of AIR but by 1970, television centres were opened in various parts of the country other than Delhi. In 1976, Doordarshan, which was working under All India Radio, became an independent and separate department. Between August 1975 and July 1976, an experiment called the Satellite Instructional Television Experiment (SITE) was conducted. Under this programme, the Indian government used the American satellite ATS-6 to broadcast educational programmes to several villages of six states in India. Community TV sets were distributed and educational programmes were broadcast. Entertainment was also a part of these programmes in the form of dance, music, drama, folk songs, etc. In the 1990s, television and radio were brought together under Prasar Bharati.

Q.50 Dance and drama were broadcast under which category?

(1) Informative

(2) Educational

(3) Entertainment

(4) Lifestyle

Ans- (3) Entertainment